ZEGNA nombra a OUSMANE DEMBÉLÉ nuevo Global Brand Ambassador
ZEGNA ha anunciado a Ousmane Dembélé como nuevo Global Brand Ambassador de la firma italiana, oficializando una relación que ya venía construyéndose desde hace tiempo.
El anuncio llega en uno de los momentos más destacados de la carrera del jugador francés. A las puertas del Mundial de 2026 y tras una temporada especialmente sólida con Paris Saint-Germain, Dembélé se consolida como una de las figuras más relevantes del fútbol internacional y, cada vez más, también dentro del universo de la moda.
Con este nombramiento, ZEGNA incorpora por primera vez a un futbolista a su roster global de embajadores, reforzando el vínculo creciente entre deporte, lujo y cultura contemporánea.
A lo largo de los últimos años, Dembélé ha construido una trayectoria marcada por equipos como Rennes, Borussia Dortmund, Barcelona y PSG, donde desde su llegada en 2023 ha sido clave en una de las etapas más exitosas del club. A esto se suman reconocimientos recientes como el Balón de Oro 2025 y el premio al Mejor Jugador de la Ligue 1 durante dos temporadas consecutivas.
La relación con ZEGNA, sin embargo, va más allá de este anuncio. El jugador ha llevado en varias ocasiones looks a medida de la firma para algunos de los momentos más importantes de su carrera, consolidando una conexión que ahora se formaliza de manera oficial.
“Estoy muy feliz de unirme oficialmente a la familia ZEGNA como embajador. Para mí, la ropa cuenta una historia que conecta con el juego: esfuerzo colectivo, precisión y pasión por la excelencia”, ha declarado Dembélé.
La incorporación de Ousmane Dembélé a ZEGNA se siente menos como una sorpresa y más como el siguiente paso lógico en una relación ya existente entre tailoring, rendimiento y estilo contemporáneo.
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